ADPR 3130: Advertising Research

Other Online Resources

GALILEO Password

The GALILEO password is required to access UGA Libraries resources from off campus and on some wireless networks.

  1. Go to this link

  2. Type in your "810" number (It's the part of your UGA ID card barcode number that beings with 810).

  3. Type in your PIN.
    If you don't know or have forgotten your PIN, skip down to the box to type in your last name and click the 'Get My PIN' link on the bottom center of the page. It will be emailed to whatever email we have on file for you (most likely your address). If you have problems with getting your PIN, contact the UGA Libraries Access Services Department (706-542-3256).

  4. Enter your last name in the indicated space, click 'Logon' and on the resultant page you'll see the GALILEO password for the semester (in the drop-down menu in the middle of the page).

NOTE: Password will change every semester and if your library account is blocked due to overdue books and/or fines you will be unable to access the password.

Demographics Sources

  • Mintel Reports
    In-depth market research reports on U.S. and European consumer products. Creation of a Personal Profile is required to use the database.

  • Simmons
    Data (3 year lag) on product buying behavior and media usage of 25,000 adults.
    Simmons Tutorial
    Requires email and password - contact your professor or Amy Watts at the UGA Libraries.

  • MRI+ (includes Mediamark Reporter)
    Data on product buying behavior and media usage of 27,000 adults. Requires creation of user account, using an email address.

  • United States Census
  • Demographic data for the United States down to the city or zip code level.  Use the 'American Factfinder' part for easy searching.


Print Resources

  • Standard & Poor's Industry Surveys
    Main Ref HC106.6 .S74

    In-depth industry reports with current environment, forecasts, and comparative analyses of top companies. Updated quarterly.

  • Ad $ Summary
    Main Ref HF5801 .A18 
  • Annual advertising expenditure reports for specific brands/products and the media used.

  • Market Share Reporter
    Main Ref HF5410 .M35

    Collection of tables/data for industries/products

Circulation Information

SRDS Media Solutions

Advertising rates and limited circulation information for magazines, newspapers, and online media.  Also contains information about radio and television sources.

Audit Bureau of Circulations (ABC)

An independent organization that provides third-party audited statements of circulation for newspapers and periodicals. ABC's credible data is vital for media organizations and advertising agencies

The library subscription allows access to reports covering the past three years. The database is searchable by title, parent company, market area, classification, circulation size, and ABC member number.

Access: On campus, all research centers and remote. One user at a time. Additional one-week logins may be requested by UGA students using the Student Access Form .

Last Update: August 20, 2012 17:29