Other Online Resources
Business Source Complete
Business-related articles from many peer-reviewed and other journals, reports, company profiles, and other sources
Product Launch Analytics
Detailed descriptions of over one-half million new consumer products.
SRDS Media Solutions
Advertising rates for print and broadcast media.
Global Market Information Database
Extensive consumer market statistics for most countries of the world, 80 of them in depth.
The GALILEO password is required to access UGA Libraries resources from off campus and on some wireless networks.
Go to this link
Type in your "810" number (It's the part of your UGA ID card barcode number that beings with 810).
Type in your PIN.
If you don't know or have forgotten your PIN, skip down to the box to type in your last name and click the 'Get My PIN' link on the bottom center of the page. It will be emailed to whatever email we have on file for you (most likely your @uga.edu address). If you have problems with getting your PIN, contact the UGA Libraries Access Services Department (706-542-3256).
Enter your last name in the indicated space, click 'Logon' and on the resultant page you'll see the GALILEO password for the semester (in the drop-down menu in the middle of the page).
NOTE: Password will change every semester and if your library account is blocked due to overdue books and/or fines you will be unable to access the password.
In-depth market research reports on U.S. and European consumer products. Creation of a Personal Profile is required to use the database.
MRI+ (includes Mediamark Reporter)
Data on product buying behavior and media usage of 27,000 adults. Requires creation of user account, using an @uga.edu email address.
- United States Census
Demographic data for the United States down to the city or zip code level. Use the 'American Factfinder' part for easy searching.
- Standard & Poor's Industry Surveys
Main Ref HC106.6 .S74
In-depth industry reports with current environment, forecasts, and comparative analyses of top companies. Updated quarterly.
- Ad $ Summary
Main Ref HF5801 .A18
- Market Share Reporter
Main Ref HF5410 .M35
Collection of tables/data for industries/products
Annual advertising expenditure reports for specific brands/products and the media used.
Advertising rates and limited circulation information for magazines, newspapers, and online media. Also contains information about radio and television sources.
An independent organization that provides third-party audited statements of circulation for newspapers and periodicals. ABC's credible data is vital for media organizations and advertising agencies
The library subscription allows access to reports covering the past three years. The database is searchable by title, parent company, market area, classification, circulation size, and ABC member number.
Access: On campus, all research centers and remote. One user at a time. Additional one-week logins may be requested by UGA students using the Student Access Form .